I first heard the name Hoka One One when my husband showed me an article about the new running shoes.  He asked me how I thought you pronounced it, “Hoka 1..1.., of course”.  Actually, no.  It’s pronounced Hoka One (oh-nay) One (oh-nay).  I read the article, and I couldn’t help thinking about the plight of butter (butter good….no, butter bad…no, butter good).  Or maybe just the fickleness of us humans.

We love a bandwagon.  Especially when it’s backed up by sound research and personal experience.  I am not saying, necessarily that the new Hoka One One shoes are the newest wagon to hop onto. It’s simply an observation.  Just like my observation at the running shoe store that my daughter (#5) works for.  I noticed a few months ago when she first started working and I came in to pick her up, not one “Five Finger” shoe could be found.  Hmmm, interesting. [Read more…]